The tip I found most helpful was the "squint test", which came from the second reading, about half way down the page. The test is to simply squint and note which design element catches your attention first, as well as how everything else follows. With that knowledge you can place your information accordingly in order of importance.
Although it was about web design, I found the first reading the most helpful. Because we view web pages more often then printed documents these days, it is much easier for us to understand using web pages as examples. I liked that the example for white space was not literally white space, emphasizing that the term means something closer to unfilled space.
I feel that alignment will be one of the principles I pay most attention to. It's more than just left, right or center. When working with multiple sections of text each individual sections alignment as well as the alignment of the piece as a whole can make a huge impact with the littlest changes.
One thing that bothered me was that the readings didn't practice what they preach. How am I supposed to trust the information when its presentation contradicts its content? I find that great motivation to produce quality, well thought out design in every situation I find myself in.
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