Design Brief 5

One thing I am worried about is the topic. I know extremely little about microbiology. I am not a science person. But since it is an intro class, my lack of knowledge could be very helpful in understanding the target audience. Although the brief makes it sound somewhat simple, I'm sure there will be a lot of details to pay close attention to considering all the information we have accumulated over the semester. But as always, I am ready for the challenge.

Queen of the Sun

Queen of the Sun Rationale


I hope that my poster sparks curiosity in those who view my poster, and that they leave actually pondering what the bees could possibly be telling us. The close up of the bee is meant to enhance that, showing the complexity of the creature that we normally miss. Many people find bees a nuisance, so I picked light, pleasant fonts to try and overcome that negative connotation.

I learned a lot of little lessons related to visual hierarchy doing this brief, not only from my designs but the class as a whole. I paid attention to how each student reorganized the text and from there worked out a hierarchy that I hope is as logical and easy to follow for others as it is to me.

I noticed in many layouts that the photo and the title text were almost fighting for the attention of the viewer. I tried to balance the two with this layout- the bee comes out of the left margin and points us in the direction of the text. The text is organized within the span of the bee’s wings, creating a unified feel between the picture and the text. The bee and text are surrounded by white space, making it clear that this is the only place you need to look.

While working on my various drafts, I developed a logo for the film series incorporating the UWM logo. In some of my earlier drafts I struggled with what to do with the title of the film series and UWM. If I could do this brief over again I would definitely break down and organize all the necessary elements sooner, which would allow me to design much more efficiently.


-Erin Meulbroek

Design Brief 4- 11/7/11

My apologies, I completely forgot about this post until now. Creating a brochure will definitely be a challenge, but one that we are all ready for. I'm excited for the possibility that one of our brochures could actually be used for the Spring semester. The brief calls for the use of repetition, and I can already tell that will be very helpful in organizing the brochure. One concern I have, which we discussed in class is mounting the brochure which will without a doubt be awkward given the nature of the brochure. I'm sure by the time the brochure is due I will have worked something out.