From A to Z

Initially I had listed a variety of possible audiences, from businessmen to the homeless to tourists. Though very different, all these people have one thing in common- they are going somewhere.
My first designs were very modern looking, and I realized I wasn’t designing as much for the people as I was for the city setting. My final design aims to incorporate both. I kept the thick, modern capital A’s and incorporated motion. By stretching and angling the A’s a zig-zag motion is created. I also threw in a double meaning with the letters themselves. The A’s form a Z, subtly telling the transit riders that they can take them anywhere in the city from A to Z.
As mentioned before, I learned the importance of designing for an audience rather than a location. People react to design, not concrete.